This Privacy Policy governs the collection, use, retention, and disclosure of Personal Information received from your use of the services.
We will process any personal information provided to us or otherwise held by us relating to you in the manner set out in this Privacy Policy. Information may be provided via the bet365 website (the "Website"), telephone calls or any other means.
Hillside (Fantasy) LLC
Hillside (Technology US) LLC
Hillside (Shared Services US) LLC
Hillside (Arizona) LLC
Hillside (Louisiana) LLC
Hillside (Ohio) LLC
Hillside (North Carolina) LLC
Hillside (Pennsylvania) LLC
Hillside (Kentucky) LLC
Hillside (Indiana) LLC
To the extent that we provide you with notice through our services of different or additional privacy policies or practices (e.g., at the point of collection), those additional terms shall govern such data collection and use.
By accepting this Privacy Policy, you agree that you understand and accept the use of your personal information as set out in this policy. If you do not agree with the terms of this Privacy Policy, please do not use the Website or otherwise provide us with your personal information.
Types of Personal Data Collected
bet365 will collect various types of Personal Information in order to provide our services to you, including:
• Personal Identifiers: Name, email address, home address, telephone number, date of birth, title, occupation, IP address.
• Account Information: Account number, username, password, answers to security questions, marketing preferences.
• Financial Information: Payment methods (card details and banking information), information on source of funds, information on deposits and withdrawals, transaction history.
• Usage Data: Betting and gaming activity, account activity logs and history, time spent on our site.
• Regulatory Data: Information relating to Self-Exclusion, information required to meet Responsible Gaming obligations, information required to complete Know Your Customer (KYC) checks.
How we collect Personal Data
• From your interaction with our website and services, i.e., certain Website information about you, such as domain name, IP address, browser type and page views, mobile device ID and type, and geolocation which is collected through our Website's or our Apps’ technology to provide certain functionality to you, to remember you when you return, to customize our Website to your preferences and manage content, and compile statistics about Website usage; and
• When you voluntarily submit Personal Information such as, first and last names, addresses, email address(es), phone numbers, birthdate, preference information, and
• When you register to become a user of the Website or the Apps, we will collect the password and related security information.
When we collect this type of information, we will notify you as to why we are asking for information and how this information will be used either in this Policy or separately at the point at which the information is collected if not described in this Policy.
Geolocation
In order to provide services to you bet365 is required to establish your physical location from technologies like GPS, Wi-Fi, or cell tower proximity. Without this information we will be unable to provide services to you.
Purposes for Personal Data Collection and Use
We collect and use such personal data to provide and improve our services, customer and technical support, and billing and marketing activities, to respond to requests, to process transactions, for administrative purposes, to fully comply with our legal and regulatory obligations and as otherwise instructed by customers and their authorized users.
Disclosures to Third Parties
bet365 does not sell your personal data for marketing, or any other, purposes.
We disclose such personal data to the following types of third parties for the foregoing purposes:
• Affiliates, partners, contractors, service providers and other third parties to assist us in providing our services, support, responding to information requests and related activities to customers based on our instructions;
• Other group entities as part of business transactions, fulfilling your requests, providing our services, support, responding to information requests, permissible marketing, fulfilling all legal and regulatory obligations and related business activities;
• Other corporate entities as part of a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets.
• Credit reference agencies (including for affordability checks), Fraud prevention agencies, Identity verification agencies, Law enforcement agencies, regulators and other authorities.
• Organizations that introduce you to us, third parties you ask us (or permit us) to share your data with, third parties necessary to provide products or services which you have requested.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes, and any previously granted consent or opt in status will not be shared with any affiliates or third parties.
All personal data collected will be kept confidential, however we may be required to disclose personal data in response to lawful requests by the relevant public and regulatory authorities, including to meet national security or law enforcement requirements.
If we transfer your Personal Data to a third party, we will ensure the third party is contractually obligated to process your data only for limited, specific purposes consistent with this policy, to apply the same level of protection to that data as bet365.
We remain responsible for the personal data that we share with third parties for processing on our behalf, and we remain liable under the Principles if such third parties process such personal data in a manner inconsistent with the Principles and we are responsible for the event giving rise to the damage.
Disclosures of Personal Data for a Business Purpose
bet365 disclosed the following categories of personal information for a business purpose to the parties identified above:
• Identifiers including personal, government and online identifiers;
• Internet or other electronic network activity information;
• Commercial information; and
• Geolocation data;
Rights of the data subject
When required in your jurisdiction, we will permit individuals to access, correct, amend, or delete Personal Information that is demonstrated to be inaccurate or incomplete.
To exercise these rights, please contact us by emailing data.protection-usa@bet365.com or by contacting Customer Services on the Toll-Free number 1-888-8-bet-365.
Right to not provide information
In certain jurisdictions, you may have the right not to provide Personal Information. However, if you elect not to provide such information, you may not be able to utilize certain services.
Right of Deletion
According to applicable state law, you may have the right to request that we delete any of the personal information that we process about you subject to certain exceptions.
Please note this right only applies in certain circumstances, it is not a guaranteed or absolute right. Personal data on our customers is retained for as long as is reasonably required for our legitimate legal purposes. These include, but are not limited to;
• perform any obligations under applicable Rules or other General Statutes
• complete transactions for which the Personal Information was collected
• provide any service requested by you, or reasonably anticipated within the context of a business’s ongoing relationship with you
• performance of any contract between you and bet365
• detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity
• identify and repair errors that impair existing intended functionality or to otherwise improve our service to you
• to enable solely internal uses that are reasonably aligned with your expectations based on our relationship with you
• compliance with any other legal obligation
Where bet365 retains your personal information for any of the above purposes, we will do so for the minimum time reasonably required to comply with those purposes.
Right to Object/Right to Opt-Out
You have the right to object/opt-out of the sale of your personal information and targeted advertising. You can submit an object to sales request via the communication channels mentioned above and the ability to change your preference settings within your account by opting out of targeted advertising or by making use of a Universal Opt-Out Mechanism.
Universal Opt-Out Mechanism (Global Privacy Control): Certain browsers and browser extensions support the Global Privacy Control (GPC), which sends a signal to websites indicating your preference to opt-out of specific types of data processing. In compliance with applicable laws, our site will recognize the GPC signal in relevant territories and apply these opt-out preferences accordingly.
Inquiries or Complaints
bet365 commits to resolve complaints about our collection or use of your personal information.
Individuals with inquiries or complaints regarding our Privacy Policy should first contact bet365 at data.protection-usa@bet365.com.
If you have a complaint left unresolved by all available recourse mechanisms, you may invoke binding arbitration.
Enforcement
Our commitments are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.
Changes to our Privacy Policy
We may update this policy from time to time, so please review it frequently, any changes to this Policy are in force at the time of posting.
If we make any changes to our Policy, we will post the updated Policy to this Website and may post it to other places we deem appropriate. Users who have authorized email communication will be notified via email of any material changes to the Policy. We will use Personal Information in accordance with the Policy under which it was collected.
Contacting Us
If you have any concerns, or would like more detail about how we process your Personal Data, you can contact us using data.protection-usa@bet365.com.
We will process any personal information provided to us or otherwise held by us relating to you in the manner set out in this Privacy Policy. Information may be provided via the bet365 website (the "Website"), telephone calls or any other means.
Hillside (Fantasy) LLC
Hillside (Technology US) LLC
Hillside (Shared Services US) LLC
Hillside (Arizona) LLC
Hillside (Louisiana) LLC
Hillside (Ohio) LLC
Hillside (North Carolina) LLC
Hillside (Pennsylvania) LLC
Hillside (Kentucky) LLC
Hillside (Indiana) LLC
To the extent that we provide you with notice through our services of different or additional privacy policies or practices (e.g., at the point of collection), those additional terms shall govern such data collection and use.
By accepting this Privacy Policy, you agree that you understand and accept the use of your personal information as set out in this policy. If you do not agree with the terms of this Privacy Policy, please do not use the Website or otherwise provide us with your personal information.
Types of Personal Data Collected
bet365 will collect various types of Personal Information in order to provide our services to you, including:
• Personal Identifiers: Name, email address, home address, telephone number, date of birth, title, occupation, IP address.
• Account Information: Account number, username, password, answers to security questions, marketing preferences.
• Financial Information: Payment methods (card details and banking information), information on source of funds, information on deposits and withdrawals, transaction history.
• Usage Data: Betting and gaming activity, account activity logs and history, time spent on our site.
• Regulatory Data: Information relating to Self-Exclusion, information required to meet Responsible Gaming obligations, information required to complete Know Your Customer (KYC) checks.
How we collect Personal Data
• From your interaction with our website and services, i.e., certain Website information about you, such as domain name, IP address, browser type and page views, mobile device ID and type, and geolocation which is collected through our Website's or our Apps’ technology to provide certain functionality to you, to remember you when you return, to customize our Website to your preferences and manage content, and compile statistics about Website usage; and
• When you voluntarily submit Personal Information such as, first and last names, addresses, email address(es), phone numbers, birthdate, preference information, and
• When you register to become a user of the Website or the Apps, we will collect the password and related security information.
When we collect this type of information, we will notify you as to why we are asking for information and how this information will be used either in this Policy or separately at the point at which the information is collected if not described in this Policy.
Geolocation
In order to provide services to you bet365 is required to establish your physical location from technologies like GPS, Wi-Fi, or cell tower proximity. Without this information we will be unable to provide services to you.
Purposes for Personal Data Collection and Use
We collect and use such personal data to provide and improve our services, customer and technical support, and billing and marketing activities, to respond to requests, to process transactions, for administrative purposes, to fully comply with our legal and regulatory obligations and as otherwise instructed by customers and their authorized users.
Disclosures to Third Parties
bet365 does not sell your personal data for marketing, or any other, purposes.
We disclose such personal data to the following types of third parties for the foregoing purposes:
• Affiliates, partners, contractors, service providers and other third parties to assist us in providing our services, support, responding to information requests and related activities to customers based on our instructions;
• Other group entities as part of business transactions, fulfilling your requests, providing our services, support, responding to information requests, permissible marketing, fulfilling all legal and regulatory obligations and related business activities;
• Other corporate entities as part of a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets.
• Credit reference agencies (including for affordability checks), Fraud prevention agencies, Identity verification agencies, Law enforcement agencies, regulators and other authorities.
• Organizations that introduce you to us, third parties you ask us (or permit us) to share your data with, third parties necessary to provide products or services which you have requested.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes, and any previously granted consent or opt in status will not be shared with any affiliates or third parties.
All personal data collected will be kept confidential, however we may be required to disclose personal data in response to lawful requests by the relevant public and regulatory authorities, including to meet national security or law enforcement requirements.
If we transfer your Personal Data to a third party, we will ensure the third party is contractually obligated to process your data only for limited, specific purposes consistent with this policy, to apply the same level of protection to that data as bet365.
We remain responsible for the personal data that we share with third parties for processing on our behalf, and we remain liable under the Principles if such third parties process such personal data in a manner inconsistent with the Principles and we are responsible for the event giving rise to the damage.
Disclosures of Personal Data for a Business Purpose
bet365 disclosed the following categories of personal information for a business purpose to the parties identified above:
• Identifiers including personal, government and online identifiers;
• Internet or other electronic network activity information;
• Commercial information; and
• Geolocation data;
Rights of the data subject
When required in your jurisdiction, we will permit individuals to access, correct, amend, or delete Personal Information that is demonstrated to be inaccurate or incomplete.
To exercise these rights, please contact us by emailing data.protection-usa@bet365.com or by contacting Customer Services on the Toll-Free number 1-888-8-bet-365.
Right to not provide information
In certain jurisdictions, you may have the right not to provide Personal Information. However, if you elect not to provide such information, you may not be able to utilize certain services.
Right of Deletion
According to applicable state law, you may have the right to request that we delete any of the personal information that we process about you subject to certain exceptions.
Please note this right only applies in certain circumstances, it is not a guaranteed or absolute right. Personal data on our customers is retained for as long as is reasonably required for our legitimate legal purposes. These include, but are not limited to;
• perform any obligations under applicable Rules or other General Statutes
• complete transactions for which the Personal Information was collected
• provide any service requested by you, or reasonably anticipated within the context of a business’s ongoing relationship with you
• performance of any contract between you and bet365
• detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity
• identify and repair errors that impair existing intended functionality or to otherwise improve our service to you
• to enable solely internal uses that are reasonably aligned with your expectations based on our relationship with you
• compliance with any other legal obligation
Where bet365 retains your personal information for any of the above purposes, we will do so for the minimum time reasonably required to comply with those purposes.
Right to Object/Right to Opt-Out
You have the right to object/opt-out of the sale of your personal information and targeted advertising. You can submit an object to sales request via the communication channels mentioned above and the ability to change your preference settings within your account by opting out of targeted advertising or by making use of a Universal Opt-Out Mechanism.
Universal Opt-Out Mechanism (Global Privacy Control): Certain browsers and browser extensions support the Global Privacy Control (GPC), which sends a signal to websites indicating your preference to opt-out of specific types of data processing. In compliance with applicable laws, our site will recognize the GPC signal in relevant territories and apply these opt-out preferences accordingly.
Inquiries or Complaints
bet365 commits to resolve complaints about our collection or use of your personal information.
Individuals with inquiries or complaints regarding our Privacy Policy should first contact bet365 at data.protection-usa@bet365.com.
If you have a complaint left unresolved by all available recourse mechanisms, you may invoke binding arbitration.
Enforcement
Our commitments are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.
Changes to our Privacy Policy
We may update this policy from time to time, so please review it frequently, any changes to this Policy are in force at the time of posting.
If we make any changes to our Policy, we will post the updated Policy to this Website and may post it to other places we deem appropriate. Users who have authorized email communication will be notified via email of any material changes to the Policy. We will use Personal Information in accordance with the Policy under which it was collected.
Contacting Us
If you have any concerns, or would like more detail about how we process your Personal Data, you can contact us using data.protection-usa@bet365.com.